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PostPosted: Wed 18 Aug 2010 10:35 am 
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"Key Publishing Ltd are delighted to announce the launch of Airfix Model World, an exciting new magazine for scale modellers, published under licence from Airfix. As Europe's leading publisher of aviation magazines with sector dominant brands such as FlyPast, Airliner World and AirForces Monthly, Key are ideally placed to bring this title to market due to their knowledge of the subject area and the promotional opportunities afforded by their current portfolio.

"We are absolutely delighted to have formed this partnership with Airfix in order to launch Airfix Model World. Airfix is a massively strong brand with a great history and following and we are relishing the opportunity to bring something very fresh and vibrant into the market," stated Adrian Cox, Managing Director of Key Publishing.

Darrell Burge, Airfix Marketing Manager said, "We are very excited about the launch of Airfix Model World which further expands the Airfix brand into the magazine marketplace. Key are the perfect partners for us as they have so much experience in publishing high quality market leading specialist leisure titles. I am confident that with the strength of the Airfix brand combined with Key's publishing expertise, we will have an absolute winner on our hands."

Airfix Model World will cover all modelling genres but will focus on aviation, the largest sub-sector within this market. The 100 page magazine, which launches on 4 November 2010 with a monthly frequency and superb production values, will have a cover price of £3.99."

http://www.airfix.com/latest-news/archi ... del-world/

:D

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PostPosted: Wed 18 Aug 2010 11:25 am 
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I feel a sub coming on...

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PostPosted: Wed 18 Aug 2010 12:58 pm 
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Interesting. It's a crowded market, so there's obviously some confidence that it will be a goer.

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PostPosted: Wed 18 Aug 2010 14:04 pm 
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A couple or three years ago, another publisher launched Hornby Magazine, dedicated to British railway modelling, which covers all the main manufacturers, while using the Hornby name to appeal to the widest audience. I believe it's gone down quite well, so it's only natural that an Airfix magazine should follow.

I'll certainly be buying the first issue to see what it's like. I've not bought a model magazine regularly for some years now, but if this is any good my loyalty to Airfix might persuade me to take out a subscription.

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PostPosted: Wed 18 Aug 2010 14:06 pm 
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where will we be able to get it from? online or WHS etc?

a free first copy would be good lol


or even a free bit of a kit each issue to give it added value or just extras for an airfix kit such as an extra pilot, custom transfers or extra add ons (missiles etc)

with the mag's link to airfix it shouldn't be to hard to arrange and would encourage readers to buy the mag


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PostPosted: Wed 18 Aug 2010 14:43 pm 
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Hey all

It is a crowded market place but this is great news esspecially if it conatains more then just the lists and reviews of current mags (though I hope these aren't completly missing).

Obi-Jiff Kenobi difference between the Hornby Mag and this one is that other then being called Hornby it has no relation at all to Hornby Trains.   I belive Hornby Hobbies gave it the OK to use the name (though as it is a magazine not a model maker and the logo is different wether they could have stopped them is a interesting question), but otherwise it is totally inderpendent.  This is how it can feature other manufacturers as heavily as it does.

The new Airfix Mag is however a licenced product so it will be interesting to see how they get aroud the rival manufacturers issue.  Hopefully it will get full editorial freedom, as I never read the old Airfix mag was that exclusively Airfix?

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PostPosted: Wed 18 Aug 2010 16:24 pm 
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The Tamiya mag does cover a multitude of manufacturers, so its not without precedent, at least they're aiming for a decent amount of pages, some modelling mags seem rather thin, or pad their pages with lists of new resin/decal/etch accessories without comment on quality/fit/etc.

Hopefully this new Airfix mag will take inspiration from the old Airfix mags with their build/conversion articles.

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PostPosted: Wed 18 Aug 2010 16:50 pm 
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Sounds good and ill look forward to receiving my copy. Im sure there will be a mention in flypast as they already have an affiliation with airfix advertising the models.

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PostPosted: Wed 18 Aug 2010 17:15 pm 
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That is good news  :D  I must find a local stockist  :idea:

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PostPosted: Wed 18 Aug 2010 17:39 pm 
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Ill be looking out for this one and followed by a sub me thinks  :D

Andy

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PostPosted: Wed 18 Aug 2010 18:25 pm 
Ayup All...

Well Bludger Me Senseless...  !

Talk about artistic Peg !

ANOTHER prediction comes true... :shock:

I wish I could do this with the Lottery Numbers !

At least I'll have something Decent to read at Work now... :thumb:

Well done Airfix ! Articles to be written then ! Pass me me Basildon Bond and Green Biro !


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PostPosted: Wed 18 Aug 2010 18:40 pm 
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feanor wrote:
Pass me me Basildon Bond and Green Biro !

I look forward to seeing you in print  :P

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PostPosted: Wed 18 Aug 2010 19:43 pm 
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Anyone know who is going to be the Editor?
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PostPosted: Wed 18 Aug 2010 19:54 pm 
fluff75 wrote:
Anyone know who is going to be the Editor?
Best
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Ayup Fluff...

ME...  :wink:


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PostPosted: Wed 18 Aug 2010 21:12 pm 
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I think that the price will be critical. SAMI, when I can find it here, costs $10, which is just too much considering most of the information is available online.

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PostPosted: Wed 18 Aug 2010 21:17 pm 
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I bought the original Airfix mag from about 1967 until I out grew it (or did it just get to childish for) in the late 70s. After the original folded the people who published SAM resurected the title and I bought that until that too ended. I hope I can buy this new incarnation but I have my standards and if they aren't satisfied I'll give it a miss.
What i liked about the previous two versions wasn't so much the reviews or the conversion articles, useful though they were, but the historical articles, bombing, fighting colours, Mulberry harbour, Army in the Air etc, all with scale drawings and useful references. Several of these were published as stand alone books, but I still have the magazines and still refer to them.


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PostPosted: Wed 18 Aug 2010 21:46 pm 
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I get SAMI for $ 8 dollars US and MAI for 11 Dollars US.  To get a purely airfix magazine for a rational price is going to be a blessing.  I am still looking for a source for airfix kits that is cutting edge and yet won't cost me an arm and a leg.  So I will be looking forward to the magazine.

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PostPosted: Thu 19 Aug 2010 00:09 am 
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I'll be keeping my eyes peeled in November for when the first issue comes out.  :D

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PostPosted: Thu 19 Aug 2010 01:12 am 
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I'm looking forward to this.

A good opportunity for budding authors: there are many good "accurising" builds of older Airfix kits (as well as some of the newer ones, of course) detailed with lots of photos both here on this website and UATF.  It ought not to be outrageously difficult to turn these into useful articles for the magazine, which will likely get to a wider audience than these sites do.

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PostPosted: Thu 19 Aug 2010 07:08 am 
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feanor wrote:
fluff75 wrote:
Anyone know who is going to be the Editor?
Best
Ron.


Ayup Fluff...

ME...  :wink:


Really!

I imagine that the interview went something like this:
Interviewer (Int): "Who was the originator of AIRFIX?"
Feanor(F): "Ayup"...
Int: "What is the wingspan of a Spitfire Mk1a?"
F: "Ayup"...
Int: "Who put out the first vacform model?"
F: "Ayup"...
Int: "Well done Mr Feanor, We liked your crisp, concise and humorous replies. You've got the job"

Best wishes Stu.
Ron.


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