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 Post subject: Airfix bestsellers
PostPosted: Wed 18 May 2016 20:42 pm 
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The mails I get from Airfix tend to be about new releases etc but the latest one featured its current top five bestsellers.

The Sea King and Sea King gift set featured therein, which surprised me a bit (as, personally, I'd never buy a whirlybird), but not as much as the kit in the #1 spot... the Vulcan.

Beautiful aircraft of course, but I doubt it'd have featured in my top ten guesses for the #1 spot.

Still, something a bit different from Airfix and something I hope they keep up.

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 Post subject: Re: Airfix bestsellers
PostPosted: Wed 18 May 2016 22:31 pm 
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I was more surprised that the 1/24 Mossie was at #3 :shock:
Maybe positions were determined by value of sales rather than number of kits sold :think:

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 Post subject: Re: Airfix bestsellers
PostPosted: Wed 18 May 2016 22:37 pm 
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Ah yes, could be. Would explain why no Spitfire featured in the top 5 (though then again with so many Spitfires in the mix it's harder for a single example to lead the pack).

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 Post subject: Re: Airfix bestsellers
PostPosted: Wed 18 May 2016 22:47 pm 
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The Hornby top 5 is similar with pre-orders for a £550 set of locos at #1 :sofa:

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 Post subject: Re: Airfix bestsellers
PostPosted: Thu 19 May 2016 18:59 pm 
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With reference to the Sea King, curiously(I thought), Arthur Ward lists one as one of Airfix's top half dozen sellers of all time in the Appendices to his book.


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 Post subject: Re: Airfix bestsellers
PostPosted: Thu 19 May 2016 19:29 pm 
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I think Ratch hit it "the nail on the head". Sounds more like a sales ploy, for beginners, or parents stuck for a gift for a child, to spend money on the more expensive kits.
Mike


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 Post subject: Re: Airfix bestsellers
PostPosted: Fri 20 May 2016 20:34 pm 
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I can't believe the Kitstaller Basset Beagle didn't make the top five... :Whistling:

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 Post subject: Re: Airfix bestsellers
PostPosted: Sat 21 May 2016 15:03 pm 
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wingnutmike wrote:
I think Ratch hit it "the nail on the head". Sounds more like a sales ploy, for beginners, or parents stuck for a gift for a child, to spend money on the more expensive kits.
Mike


Yio agree with both here ., marketing ploy

1/24 mossie in 3rd ..... Hmmmm

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 Post subject: Re: Airfix bestsellers
PostPosted: Mon 23 May 2016 07:53 am 
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For some reason, I'm not getting the Airfix email updates any longer. Must be a spam filter in the way somewhere. Can someone post of a list of the best sellers?

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 Post subject: Re: Airfix bestsellers
PostPosted: Mon 23 May 2016 09:47 am 
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Sorry Steve, I deleted the emails as the lists seems spurious :roll:
In the Top Seller List,
#1 was the Vulcan
#2 the 1/24 Mosquito
there were only 5 in each list
IIRC the Victor was #1 in the Top 5 Pre-Orders

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 Post subject: Re: Airfix bestsellers
PostPosted: Mon 23 May 2016 19:56 pm 
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Here you go, taken from the email:

Airfix Bestsellers this month:

5. WESTLAND SEA KING HC.4 1:72 A04056
4. HAWKER HURRICANE MK.I - TROPICAL 1:48 A05129
3. DE HAVILLAND MOSQUITO FBVI 1:24 A25001A
2. WESTLAND SEA KING HAR.3 STARTER SET 1:72 A55307
1. Avro VULCAN B MK2 XH558: VULCAN TO THE SKY GIFT SET 1:72 A50097

Top pre-orders this month:

5. BATTLE OF THE SOMME CENTENARY GIFT SET 1:72 A50178
4. ENGLISH ELECTRIC CANBERRA B2/B20 1:48 A10101A
3. HAWKER TYPHOON 1B - CAR DOOR 1:24 A19003
2. HANDLEY PAGE VICTOR B.2 1:72 A12008
1. USAAF 8TH AIR FORCE BOMBER RESUPPLY SET 1:72 A06304

Best wishes,
Piers

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 Post subject: Re: Airfix bestsellers
PostPosted: Mon 23 May 2016 20:17 pm 
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Thanks Piers, I stand corrected :airhead:

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 Post subject: Re: Airfix bestsellers
PostPosted: Mon 23 May 2016 20:47 pm 
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You remembered pretty well, I thought, Ratch. As others and yourself have remarked, this is only a bit of marketing and not that meaningful. Otherwise it would be commercially sensitive!

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 Post subject: Re: Airfix bestsellers
PostPosted: Tue 24 May 2016 07:44 am 
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Thanks Piers!

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 Post subject: Re: Airfix bestsellers
PostPosted: Mon 20 Jun 2016 23:25 pm 
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Best Sellers
5. A55307 Sea King
4. A55104 Victory
3. A50177 Fokker/BE2c DfD
2. A50089 Aston Martin
1. Airfix Club UK Postal £20 Voucher

Pre-orders
5. A07007 He111
4. A50178 Battle of the Somme
3. A10101A Canberra
2. A06304 USAF Bomber Resupply
1. A12008 Victor

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 Post subject: Re: Airfix bestsellers
PostPosted: Tue 21 Jun 2016 23:29 pm 
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Good to see some of their WWI offerings seem to be shifting. Should encourage them to produce further offerings from that era.

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 Post subject: Re: Airfix bestsellers
PostPosted: Fri 22 Jul 2016 00:02 am 
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From July's mailout:

THIS MONTH'S
TOP 10 BEST SELLERS
See what Airfix products are selling fast this month and shop our hottest items today!

TOP 5 BEST SELLERS

05. ASTON MARTIN DB5 STARTER SET 1:32
A50089A £11.99

04. HAWKER HURRICANE MKI
STARTER SET 1:72
A55111 £8.99

03. HAWKER HURRICANE MK.I - TROPICAL 1:48
A05129 £18.99

02. NORTH AMERICAN
P-51D MUSTANG 1:72
A01004 £5.99

01. THIS MONTH'S BEST SELLER
AIRFIX YEARBOOK 2016
A78194 £7.99

TOP 5 PRE-ORDERS

05. CURTISS P-40B WARHAWK
1:48 A05130 £18.99

04. BOEING B-17G FLYING FORTRESS
1:72 A08017 £27.99

03. BATTLE OF THE SOMME CENTENARY
GIFT SET 1:72 A50178 £29.99

02. HUNTING PERCIVAL JET PROVOST T.3/T.3A 1:72
A02103 £8.99

01. HANDLEY PAGE VICTOR
B.2 1:72 A12008 £54

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 Post subject: Re: Airfix bestsellers
PostPosted: Mon 25 Jul 2016 18:14 pm 
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Do we actually know what's in the Somme Centenary set yet? :think:

(Hoping against all hope for something new, accurate and 1/72 scale! :pray: )

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 Post subject: Re: Airfix bestsellers
PostPosted: Mon 25 Jul 2016 18:34 pm 
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I think we do Sarge; from the Airfix website:


Fokker E.II Eindecker (Length: 100mm, Width: 140mm, Pieces: 34)
Royal Aircraft Factory BE2.c (Length: 115mm, Width: 156mm, Pieces: 54)
Male Tank Mk.1 HMLS Dragonfly 1916 (Length: 135mm, Width: 55mm, Pieces: 49)
WWI British Infantry - 43 figures
WWI German Infantry - 45 figures
Diorama base (Length: 650mm, Width: 335mm)

So no new tanks, unless the Mk.1 is a new mould...

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 Post subject: Re: Airfix bestsellers
PostPosted: Mon 25 Jul 2016 18:54 pm 
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So they've included an AFV kit that's been known to be fundamentally flawed for several decades and two figure sets that are completely inappropriate for the Somme, all in a completely different scale to their shiny new aircraft kits.....Is that a fair and accurate summary? :think:

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