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PostPosted: Fri 12 Sep 2014 10:36 am 
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From the latest Airfix email.

Quote:
All New Airfix - Fouga and Anniversary Red Arrows

All New 2014 Airfix Kits

This week we have two brand new kits at Airfix HQ, including the highly anticipated Fouga Magister, which was a French twin jet trainer, plus we have a new gift set for the 50th Display Season of The Red Arrows.

Check out the latest Red Arrows news article here.


If you are going to advertise something as "All New 2014 Kits" and "brand new kits at Airfix HQ, including the highly anticipated Fouga Magister," surely they should be a brand new tool kit, and not a re-issue of a kit from 1976 in the case of the Magister.

Isn't this classed as a misleading advertising as it is likely to cause confusion and misunderstanding to the consumer who is likely to expect a new tooled kit?

From the Advertising Standard Agency website

03 Misleading advertising
Rules
3.1 Marketing communications must not materially mislead or be likely to do so.
3.3 Marketing communications must not mislead the consumer by omitting material information. They must not mislead by hiding material information or presenting it in an unclear, unintelligible, ambiguous or untimely manner.

http://www.cap.org.uk/Advertising-Codes ... BK8paOnRaA

(Edited to misleading, as hopefully there is not a deliberate attempt to misrepresent the kit, but a continuing lack of knowledge and understanding about the Airfix products by the marketing team).

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PostPosted: Fri 12 Sep 2014 10:52 am 
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As I said on their Facebook page, they should reserve "NEW" for a new tooling and "RE-HASH" for a re-boxing of an existing kit!

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PostPosted: Fri 12 Sep 2014 11:17 am 
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I can't exercised over this. On my personal scale of stuff that is Really Important, on a scale of 0-10 it rates about 0.001. Maybe whoever wrote the copy thinks it really is a brand new kit, but compared to issues like life, death, poverty, hunger etc etc, does it really matter?

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PostPosted: Fri 12 Sep 2014 11:52 am 
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They are a company and a business, they have certain responsibilities and legal obligations, personally I expect them to meet those responsibilities and standards, as I would any other company. We can skirt around issuing old kits in new boxes perhaps, but to actively advertise as new a kit that's virtually as old as I am in the same sentence (and thereby association) as a kit that has been produced to 2014 standards is a line I think shouldn't be crossed...

What's next "Brand NEW for 2015 Airfix 1/72 Boulton Paul Defiant N.F.I A01031"....

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PostPosted: Fri 12 Sep 2014 18:52 pm 
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If the kit has been modified or contains new parts then fair enough.

If it is an unmodified reissue then calling it brand new is very dodgy, it's probably a mistake (& personally not as annoying as punting the club kits to Hannants) but it should be rectified ASAP!

Will Airfix change the wording, I hope so, but given how they dealt with the "exclusive" kits issue they seem to think trading standards rules can be breached, then customers placated with half hearted apologies.

Also as a series 2 kit it came with 3 decal options, now as a more expensive series 3 it only comes with 2. :scratch:


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PostPosted: Fri 12 Sep 2014 19:05 pm 
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It seems to me that there are not many people working for Airfix who actually know their product :roll:

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PostPosted: Fri 12 Sep 2014 19:36 pm 
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I agree that if you want a fairly relaxed life, then in the grand scheme of all things - don't sweat the small stuff... and this really is less than minuscule! And so better to just... :rotfl:

However, my hobby revolves around Airfix and in my tiny 1/72 world to me this is a BIG deal. What with the club kit fiasco, its getting pretty challenging not to get dragged down the 'Are they really that incompetent or are they just not bothered?' route, and I think supporters will lose faith. Customers will eventually stop shrugging their shoulders and tolerating shoddiness, and spend money earmarked for membership on other things. I can only speak for myself tho!!!

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PostPosted: Fri 12 Sep 2014 20:07 pm 
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I'd wager that 99% of Airfix punters wouldn't even know the difference. When I worked in manufacturing I doubt that the people in the office had any idea how stuff was made, what it was made of and how correctly they ought to describe it. When this particular error is brought to the attention of a senior person they will be irritated, but I very much doubt anybody's head will roll. Meanwhile thousand upon thousands of Magister kits will be distributed to shops and via ebay, Amazon etc. Kerchink. If anybody felt like taking this up with the ASA, when they stopped laughing long enough over these nutty and eccentric people who 'play' with plastic models and their arcane ways, they'd slap Airfix' wrist and Airfix would publish a brief apology.

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PostPosted: Fri 12 Sep 2014 20:36 pm 
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Ratch wrote:
It seems to me that there are not many people working for Airfix who actually know their product :roll:


Trouble is they are not working for Airfix, they are working for Hornby, Airfix is just one of the brands they split their time between.

The marketing team seem to have a crib sheet of standard replies which they post up on the various social media sites, different brands same stock answers.

Any suggestion of a new tool or re-issue gets;

Quote:
"That it is lovely idea! I've had run it past the development team and they seem interested! They've made a note of it as something to think about. I cannot promise anything, but you never know!" Hornby.

or
Quote:
"Terrific ideas! I'll have a word with the development team so that they can mull it over. I can't promise anything, but you never know. Keep checking back for updates!" Corgi.

or
Quote:
"This would be all kinds of brilliant! I completely agree with you! I'll mention it to the development team for you - give them something to mull over. I can't promise anything, but you never know!" Airfix.

or
Quote:
Hi there! Great idea. I'll pass it on to the development team and we'll see what happens! I cannot promise anything but you never know! Hornby.

or
Quote:
" Hi there! That would be rather splendid wouldn't it! The development team are pretty secretive about what they are working on, but I'll make sure I drop it into to conversation and we'll see what happens. I cannot promise anything but you never know!" Hornby.


Anything slightly more technical gets pretty much the same variations on "contact customer care at...."etc

I much preferred the previous "Thank you for your post, we record all suggestions for new kits and bear them in mind for consideration", rather than the forced bonhomie and buddy/mateyness which has become the standard.

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PostPosted: Fri 12 Sep 2014 20:55 pm 
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peebeep wrote:
I doubt that the people in the office had any idea how stuff was made, what it was made of and how correctly they ought to describe it. When this particular error is brought to the attention of a senior person they will be irritated, but I very much doubt anybody's head will roll.
peebeep


If you are marketing a product you should at least have a vague idea of what the product actually is so you know how to best promote it to your customers, particularly if a vocal percentage of them are somewhat knowledgeable about the brand and it's history and are unlikely to suffer fools or foolish mistakes gladly.

I'm not expecting heads to roll, but at least have the error pointed out so that similar mistakes are not made.
The current "Jack of all trades, master of none" common marketing approach to the loyal customers of Airfix and members of the Airfix Club is disappointing and undoes all the hard work that has been done in building the brand since Hornby took over Airfix. It does rather strike me that the cost cutting measures and consolidation will amount to losing the Ship for a Ha’porth o’ Tar.

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PostPosted: Sat 13 Sep 2014 00:13 am 
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If you feel so strongly about it you should take it up, but as a pragmatist I'd say either the ASA or trading standards have better things to pursue against individuals and companies that are truly bent and out to defraud innocent punters. Cost cutting, yes, that's why we pay so little in real terms for the stuff we buy.

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PostPosted: Sat 13 Sep 2014 00:23 am 
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Richard M wrote:
I'm not expecting heads to roll, but at least have the error pointed out so that similar mistakes are not made.

Same thing happened with the two liners recently re-released - "two brand new nautical models of the RMS Mauretania 1:600, plus the RMS Queen Elizabeth 1:600."

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PostPosted: Sat 13 Sep 2014 01:14 am 
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You could substitute "GOOD" for "NEW" and nobody would argue. :)

If you bought it because it was a new tooling, and you were expecting recessed panel lines instead of petite raised ones, you might be disappointed. I'd counter that you shouldn't be, though.

The packaging is new.

The real traps are things like the old-tool Typhoon, and other old kits, packed in bright, shiny red boxes. The Magister is a lovely kit. No worries there.

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PostPosted: Sat 13 Sep 2014 15:19 pm 
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They should do a DFD release of the Magister in Israeli markings paired with a Hunter in Jordanian livery. Even I'd buy that.

Incidentally, "fraudulent" is utter nonsense. Fraud requires deliberate dishonesty and an intention to deceive. Putting 'new' on the side of something that's different to the previous release of something that's not been out for years does not qualify.

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PostPosted: Sat 13 Sep 2014 16:34 pm 
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Oh my. This sounds like the "bad old days."
"Airfix did something wrong!"
"No they didn't"
"Yes they did!"
"Well, I wouldn't say 'wrong.' I'd say something not...quite...so...wrong. Like maybe...mmmm...plong. Yes--that's it. It may have been a little plong but that's the price we pay for living in a civilized society, according to Freud."

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PostPosted: Sat 13 Sep 2014 16:41 pm 
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The confusion between old tool and new tool Airfix kits makes me hesitate sometimes when purchasing an Airifx kit.
For example, the re-boxed BBMF set. I haven't bought it because I believe it is the old tool kits inside. However on another forum I've heard it mentioned as a new tool?
Perhaps Airfix should mark boxes as `New Tool` with a yellow stripe and the words `New Tooling` on the box ?

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PostPosted: Sat 13 Sep 2014 18:01 pm 
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DTR2, I can assure you the new BBMF boxing contains the new tool Lanc, A02010 Spit I/II (with extra props, canopy etc) & A02017 Spit XIX, & is cracking value for £30.


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PostPosted: Sat 13 Sep 2014 18:13 pm 
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It's a bit misleading, but also not the end of the world. It boils down at the end of the day to what is in the box.

I would not mind at all if when I opened my "New" Airfix kit, I found a Meteor tooled in the late 60's or a Javelin tooled in the 70's as they are cracking kits and still well worth buying and building especially with a modern decal sheet.

However if I opened the box and found an old tool Lightning or another of the old clunkers I would be admittedly a little annoyed if it was punted to me as "new" on the strength of a decal sheet.

I have always wondered why Airfix do not market the best of the old moulds under an "Airfix Classics" branding. I would certainly snap them up by the armful if they were priced right.


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PostPosted: Sat 13 Sep 2014 22:34 pm 
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Is it new, we'll it is this year, but they should really state that this is a reissue of a previous tooling
I've not seen this model yet so can't comment on whether it is crisp or flashy
In the greater scheme of things I'm not going to loose any sleep over it and will probably get one some time.
The 727,737 and 707 are all old tooling.
At the end of the day it's your choice to buy or leave on the shelf.
Airfix I'm sure are working their way through their tooling, there are lots I'd like to see reissued tristar, dc10 and trident to name a few, I'd love to see them retooled too but it's not a cheep option to produce new tooling.
There is a choice, new models or retool of old moulds against costs
By reissuing Airfix offer a wider range at minimum cost.
But you can't please all the people all the time
Rant over

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PostPosted: Sat 13 Sep 2014 23:54 pm 
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I thought this was the Airfix Tribute Forum?

Whilst the stated aims of the forum include that it is independent of Airfix which is to be commended the owners/principals have naturally developed over time a close relationship with the company (e.g. review kits, permission to use logos/artwork, scratch build for RN, etc.)

Surely the interests of the members of the forum and Airfix would have been best served by the owners/principals contacting the company directly and privately to point out concerns over possibly misleading advertising rather than posting on a public forum allegations of fraud?

I agree with peebeep and others that in the scheme of things this is a trivial matter, all the more reason to talk directly to the people who can change matters.

Colin


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